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Targeted Cancer Drugs Rising, AstraZeneca Promoting Biomarker Testing

Targeted Cancer Drugs have been multiplying, and initiatives have been prompted by some of the significant conglomerates. AstraZeneca, Amgen, and Roche’s Genentech are taking the lead to ensure that patients across the United States are acknowledging and manifesting information about biomarker testing.

The efforts of 18 pharmaceutical companies have been driven towards promoting and confining with the various ways to raise lung Cancer testing. All these pharmaceutical companies are coordinated by the LUNGevity Foundation. The notion of No one missed has been put forward on the forefront by conglomerates, including the likes of  Pfizer, AbbVie, Regeneron Pharmaceuticals, Sanofi Genzyme, and EMD Serono.

The initiative marks down the boosting of biomarker testing for a range of non-small cell lung Cancer biomarkers. The pharma companies in hindsight have acknowledged that it is collective cooperation and not a one-sided row where they could dominate and regulate it according to terms. They have their treatments or clinical trials approved collectively under one deed.The Pharmas are not only inculcating their efforts in a monetary way but also are being partners. “What really excites me about ‘No One Missed’ is the collaboration of so many different stakeholders in the lung Cancer community coming together behind one strong message,”  Linda Wenger, chief marketing officer at the LUNGevity Foundation, said.

The website of the pharma companies is being processed to find a way to bolster the digital campaigns to promote biomarker testing. While biomarker testing hits the benchmark in academic institutions and big-city Cancer centers, it does not have the advanced capability to be conducted in rural and weakened areas across the state.For AstraZeneca, it’s a doubling down on biomarker testing with concurrent awareness rallies and soliciting more details on how it could be conducted effectively. In addition to the LUNGevity coalition, it also launched its own “It’s Okay to Ask” campaign with celebrity chef Ming Tsai.

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